Aston Martin Cygnet

The CEO of Aston Martin Ulrich Bez has admitted that sales of Cygnet “are not as high as hoped” the problem is not lack of buyers in the production system. Bez has declared that “Aston Martin may not meet the demand of its customers, because it has a sufficient stock of the model. The Cygnet is in fact a type of car the customer wants now ready for delivery and for which he is not willing to wait the necessary time of manufacture. “

When this and the lack of a proper advertising campaign are, according to Bez, the main causes of poor sales numbers. The system has also announced that soon will open a new dealer in London (Park Lane) dedicated to the model: it should provide greater visibility to the small junction Toyota.

So it seems that, despite the price objectionable, the Cygnet attract so much looking forward to its customers so as to require a production implementations. Meanwhile, the English house has already announced that 2012 will be launched from the electric version of the smaller and more “economic” of Aston Martin. Bez has also rejected criticism of the manufacturer who had made ??a “misstep” with this model, rejecting the values ??of sportiness and exclusivity of the brand: “I do not understand the disappointment of the critics. It ‘a luxury car, the Cygnet, ideal for the city. Why buy a Vantage on the streets of London when you have the cygnet?